Best Source for Beauty Industry Trends, News and Updates
When we specifically discuss the cosmetic packaging market, we find that companies spend millions of dollars deciding on the right package for their products to provide consumers with something unique every time. They have assigned branding teams with experts and experienced professionals who spend a lot of time and money deciding on the correct color, design, logo placement, etc., before launching the product to market. An in-depth analysis has clarified that cosmetic packaging is a big market with much business potential.
In this blog, we will list the top cosmetics packaging companies in 2024 as a guide to help business-minded people pursue their careers in this industry and start their businesses.
Globally, the cosmetics industry has been able to provide a clear margin of profit. If we compare the market value of the past year, the industry was worth 53.40 billion US dollars in 2023 and is now worth 55 billion, and there is a whole half-year left. However, the market is set to grow with a high compound growth rate (average) of 4.7%, making it an 80 billion US dollars industry by the end of this decade.
It is unarguably understood that packaging holds great significance in the cosmetics industry. In 2024, when market saturation and competition are at their peak, new concepts are being introduced to the world, which we will discuss later in this article.
Unveil top e-commerce platforms to find the best cosmetic packaging manufacturers in 2024:
Tradewheel.com is one of the best wholesale trading platforms that has been associated with more than 6 million sellers including top and the best cosmetic packaging companies and their suppliers who have joined the website from China, Japan, USA and many other countries for the purpose of market expansion. Tradewheel.com is the platform that can be your source of increasing your cosmetic packaging inventory through premium quality bottles, jars, tubes etc.
You can avail great deals on bulk purchases and avail the chance of getting a customized order with your choice of branding, color, shape and size of cosmetics and luxury skincare packaging at wholesale prices. The luxury cosmetic packaging manufacturers here are highly cooperative, and believe in developing long-term business terms for further purchases as well.
Alibaba.com has evolved the wholesale business model by introducing digitization. The website was built in 1999 by Jack Ma and a team that has taken a global turn and has become a market leader ever since. When on the website, you can meet several cosmetic packaging companies and distributors who are highly equipped with premium quality products that you need for your business.
You can meet many wholesalers who provide high quality products at low costs with reduced MOQs to lift up the cost burden and overall risks. The website is highly accessible which can provide you a chance to connect with global cosmetic packaging suppliers all over the world without the need to reach them out physically.
A subsidiary of Tradewheel.com, but designed for focusing on the giant cosmetics and skin care market, BeauteTrade.com has been providing the best solutions to all the cosmetic businesses who want premium quality products at affordable prices. The website is designed with the best user interface that is very easy to use and navigate.
You can find millions of products aligned in separate categories. You can place your query in the high filter search bar and find the biggest beauty packaging companies and their manufacturers who have listed their items with descriptive details and attractive images. The website is highly safe and secure, allowing you to connect with cosmetic packaging design companies without any intervention.
Cosmopak has offices in America, China and is growing at a great pace. It is another one of the best wholesale e-commerce websites that promotes your idea. Here, you can find all the designs, color, shape and sized cosmetic packaging that are trendy and in the market. They have a wide assortment of products which can help in lifting the business to the next level.
Their product brings a new identity to your brand and provides great inspiration to grow forward. They have been associated with a great team of experts who provide ideas and concepts that are suitable. They refer themselves as a trusted guide who can help in getting your hands on premium quality products through amazing services.
Instockpack is an e-commerce platform that provides the packaging solutions to all the cosmetic brands in the USA, Mexico and beyond. The website is designed with an interactive user module that keeps you going through the end of the transaction smoothly. The team is highly professional with great and latest knowledge regarding products and cosmetic packaging trends which are high in demand.
No matter what your business size is, they offer low MOQs to everyone and offer affordable solutions with their range of products such as jars, tubes, airless bottles and different and custom sizes depending on your business needs.
Berry Global is known for their sustainability leadership which aims to provide innovative packaging solutions for cosmetics that can make the lives of people better. The company works with the talented expertise that serve customers with great devotion and serve all sizes of companies and fulfill their business demands.
The company size is huge as it consists of 40k employees and has worked with global companies to design and manufacture their ideas into the form of attractive cosmetics packaging. They solve challenges with great innovative solutions that have helped them create long term loyal customers at every stage of their journey
Last but not least, the platform which has higher experience and has witnessed the upcoming trends in the cosmetics industry for a long time, Lumson began its functions in1975 and is a pioneer company that has been giving quality solutions in the form of custom cosmetic packaging for a very long time.
The company has seen all the trends in cosmetics industries and always come up with innovative ideas that provide ultimate customer satisfaction. Their principle of working is to keep the product quality intact and give the customer a chance and a safe space to show their ideas and intentions so that the expert team can provide exactly what they need.
The table mentioned below will be helpful for beauty packaging businesses looking to secure the best packaging for their products based on usage criteria with other sustainable alternatives to meet your beauty business demands.
Generally, people all around the world judge any product they like using specific parameters before buying. They analyze if purchasing the particular product is a need or would satisfy their want, then evaluate by realizing the value for money, the product's durability, etc. However, before ticking all these boxes to make the final decision, they judge the product by its appearance. It's what makes it attractive. Increasing consumption of the rising cosmetic market which includes skin care, health care, and all makeup products has been the most driving factor in the rise of the cosmetics packaging industry. To analyze the importance of the impact. We can look at some case studies below:
- Impact of Packaging on Cosmetic Brand Image - Case Study
Benefit Cosmetics is known for its bright and bold colors and playful approach, but it lacks concepts in its product packaging. The brand team overlooks the significance of its essence and fails to increase sales despite premium quality.
Later, they realized that the value of attractive cosmetic packaging in promoting their brand’s identity is highly crucial. They have introduced new concepts in their packaging and designs with increased brand awareness and significantly improved their market in North American and European regions.
Source: Elle magazine article on Benefit Cosmetics’ branding and packaging overhaul.
The next example is Estee Lauder, which understood that it was not doing anything wrong with the product quality of its face foundation but has not upgraded its product packaging as per the mindset of the younger generation, which has dropped its market share.
After analyzing the root cause of the problem, Estee Lauder saw a 10% increase in sales for the Double Wear Foundation line within the first year. They upgraded their cosmetic packaging using appealing designs and colors that were user-friendly and targeted the younger audience.
Source: Forbes article discussing Estee Lauder’s product updates and the impact of packaging on sales.
Sustainable cosmetic or green packaging eliminates plastic and other material packaging and uses biodegradable packaging, which can be reused or recycled, to avoid ecological sustenance. The global market of green packaging is 311.99 billion US dollars in 2024. The idea of using sustainable cosmetics packaging is to save the environment from the harsh effects of pollution, which is already causing a lot of trouble for creatures on land, air, and sea. Not only thoughtful, but the concept of introducing green cosmetic packaging is relatively new. It has opened many opportunities for new companies to start a line as well as promote the idea of a healthy environment.
This blog has provided in-depth market insights that indicate the global demand for high-quality cosmetic packaging. We have also stated some similar case studies that can give you an idea that good packaging is crucial to creating the correct brand image in the consumer's mind. However, sourcing good quality packaging online through b2b websites not only comes with great benefits, such as saving time, money, and effort but also gives a lot of scope for thinking about new ideas and concepts that have never been introduced. Choosing the correct cosmetic packaging for your products, especially green or sustainable packaging, can help you attain higher profits in the coming years.
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