Best Source for Beauty Industry Trends, News and Updates
Beauty is one of the most popular industries and has grown constantly in the last few years. As people become aware of beauty products' benefits, sales have increased significantly in recent years.
The beauty industry is innovating as new products are being introduced in the market each year that cater to the needs of different customers according to their skin type, preferences, and evolving beauty trends. These innovative products address people's diverse needs and concerns. For instance, organic makeup products, vegan skin care products, acne control, anti-aging cream formulations, etc., ensure that each unique skin type has products available in this industry to benefit.
In this blog, we will explore seven top-selling beauty products worldwide. If you want to start your home-based beauty products selling business, read this blog, as it will help you choose your niche products and kick-start your business.
The beauty and personal care industry is increasing. In 2023, it generated revenue of 625 billion USD and is expected to reach 736 billion USD by 2028. The sector comprises five main segments: skincare, cosmetics, fragrance, personal care, and beauty techs and tools. Asia is one of the leading revenue generators and is expected to reach a market value of 290 billion USD in 2028.
The USA generated around 90 billion USD in revenue in the personal care products section only in 2022. France, South Korea, the USA, Japan, and Germany are the top leaders in producing beauty care products. Together, these countries make up 50% of the market.
According to the research, these platforms have the highest user interactions and are the most effective way to market and sell beauty products from home.
| Platform | Why It’s Effective | Key Tips for Success |
| Visual platform ideal for showcasing beauty products with photos and videos. | Use high-quality imagery, post Reels, and leverage trending beauty hashtags to reach a wider audience. | |
| TikTok | Short-form video content drives viral engagement, especially in beauty niches. | Create engaging tutorials, participate in trending challenges, and collaborate with beauty influencers. |
| Perfect for inspiration and product discovery, especially for beauty enthusiasts. | Pin eye-catching visuals, optimize descriptions with keywords, and link directly to your store or website. | |
| Online Directories | Extensive network of suppliers and manufacturers, cost-effective, global reach | With premium membership, you gain unlimited access to the buyers' directory and advanced digital marketing services, boosting your brand's visibility and recognition among potential buyers. |
We have listed some high-demand beauty products you can sell quickly from the comfort of your home. Online e-commerce platforms and social media websites have also made it possible for home business owners. So, without any delay, let's explore.
If you want to sell vegan or organic skin care products from home, do not wait; tap into this business opportunity. Skincare products are in demand globally, and vegan skin care products are clean of harmful chemicals and eco-friendly. They must suit all skin types with less to no harm to the skin. You can formulate your product formula. However, ensure that you have transparency over ingredients and the production process, as it grabs the attention of potential buyers and is a great way to build their trust in your brand or products.
You can further offer sample kits to the new customers for quality checks and focus on the USPs of each product you are selling, as it benefits your brand immensely. Invest in social media marketing by collaborating with influencers to enhance your brand identity. Natural skincare beauty products to sell from home are the best to start a business with and then expand to other segments of beauty product niches.
Make kits are another great beauty product to sell from home. These products cater to the broader needs of audiences based on their skills; from beginners to makeup artists, all invest in buying these products. Suppose you sell high-quality makeup kits with sumptuous textures and colors that meet other premium quality parameters. In that case, you can have a repeat purchase of these products as they are consumable.
You can section down products when selling. For instance, makeup kids for zero makeup are very popular in the market. Then, you can offer party kits with colorful eyeshadows, concealers, lipstick, shades, etc. Ensure you have various products that cater to inclusive skin types, as they appeal to a wide range of customers and create a positive brand image.
Hair care products are the third most selling products in the beauty industry. Dry shampoos, conditioners, and hair oils that cater to specific skin problems, for instance, hair loss, fizzy hair, damaged hair, for shine, etc, are some of the best-selling beauty products in the hair care section. Again, these products are consumable, and people are likely to buy these products every month as, according to research, the average person uses 11 bottles of shampoo per year. So, the profit margin is high when selling these products from home as you will get to keep all the profit as you do not have to pay any shop rent or online fees on any other platform.
Upload educational content on your online website or in the description of products to educate buyers on the application of the product to get effective results. Partner up with influencers who can share their results and reviews on your products, as it increases your product credibility.
Face and sheet masks are lightweight, essential for your daily skincare routine, and are easy to shop, low in cost, and high in profit. As a beauty product seller, it is one of the best and most convenient products to sell online as they come with a long shelf-life, so when shipping as a reseller, you do not have to worry about it expiring.
Offer bundles and deals on such products to attract customers. Inform your customers about the benefits they will receive from your product's usage. Limited-edition seasonal options or collaborations with artists can add exclusivity to your offerings. As a home-based seller, you can save on inventory costs. The startup cost of this business is low, and it is sustainable. You can expand your product range in the future based on consumer demand.
Nail care products have become popular, especially Manicure or pedicure kits, since they are cheap and can be done at home. These beauty products are suitable to sell online as they are small and perfect for storage at home and transport, which is essential for companies operating from home. You can stand out against your competitors as they offer your customers many things, like a beginner's nail care kit or bulk shopping. You can provide them with additional products as an attitude of gratitude.
You can also provide them with tips and tricks on adequately taking care of their nails, using your company's press-on nails for a longer time, caring for them, etc. If you link yourself through helpful resources, people will turn to you whenever they need help regarding such items, creating a loyal customer base. If managed well, nail care products are one of the most affordable products in the beauty niche that sellers can invest in.
Europe is one of the biggest exporters of fragrances and body mists. France, Italy, and Spain are major centers for perfume production. Sellers import various top-selling beauty products online in bulk and sell at profitable prices online. As a home business, your business can become profitable and stand out if you cater to the wide range of perfume preferences of diverse customers. You can offer customized scents to your buyers and create their signature scents.
Then, add travel-sized scents to your inventory as it attracts customers and builds their trust before they order full-sized products. Introduce them with the sampler sets, too, as it will help them develop their confidence and satisfy them fully with the quality of your products before making bulk purchases. Online B2B marketplaces are the best way to source fragrances in bulk for international suppliers, including Europe, and sell them locally.
Nowadays, men's grooming products are one of the top-selling beauty products to sell globally from home. As men become conscious of skincare and grooming routines, the market is less saturated, providing an edge if you step into this selling business. Start by selling limited products men use daily, like face washes, beard grooming kits, all-in-one skincare solutions, etc., then gradually expand your inventory. Provide customized bundles for specific skin types or uses like skin care products kits, beard grooming kits, aftershaving products, shampoos, deodorants, etc.
This blog is a complete guide for sellers looking to start their own home business and looking for beauty product ideas to sell. It is a comprehensive guide to all the beauty products and niches in high demand in the market and will be profitable for home-based sellers if you want to invest in them. Sourcing top-selling beauty products worldwide from online B2B trading websites will benefit you. These places are hubs of wholesale activities and offer bulk products at cost-effective prices that benefit both resellers and manufacturers.
