The wig industry is expanding beyond limits. It offers an excellent chance for new businesses to join a fast-growing market. More people want wigs because of fashion trends, medical reasons, and the need for different hairstyles. Selling wigs can be exciting and profitable. You can earn money by choosing the right strategies and building strong supplier relationships. There are many types of wigs to sell, including:

• Human hair wigs

• Synthetic wigs

• Lace front wigs

• Costume wigs

This variety lets you meet different customer needs. Here's a simple guide with ten steps to help you start and grow your wig distribution business in this competitive market.

Hair Extension and Wig Market Size

The global wig market is rapidly growing as people's preferences are changing. People are getting more involved in using wings in everyday life, and they are one of the most popular accessories that people can experiment with for special occasions. Before stepping into the distribution business of selling wigs, look at the market size, which will give you an idea of how profitable the company is and if there are any chances of growth and expansion in this industry.

Fortune Business Insights said the global hair wing market was valued at around 2.57 billion USD in 2023. In 2024, it is expected to reach 2.73 billion USD in revenue. By 2032, it will become a 4.57 billion USD market with a 6.7% CAGR.

In 2023, North America dominated the wig market and generated around 38.52% of the market revenue.

Benefits of Becoming a Wig Distributor

This table highlights the benefits of becoming a wig distributor. Knowing these benefits will help you achieve your business goals in this industry.

Significant Steps To Becoming A Wig Distributor

1) Research the Wig Industry

The first step to entering any business is to research and understand the market. As an online wig business setup owner, one should have in-depth knowledge about the market. To do so, make yourself aware of all the latest market trends. Understand where your target market leans; several types of wigs are available, from human hair wigs to synthetic and memorable wigs with front lace and different styles like braids.

Trends:

Immerse yourself in the latest market trends to inform your selection of the products you want to stock up your business inventory with. For instance, eco-friendly wigs and wigs with natural textures can bring you profitable wig distribution opportunities.

Target Audience:

Identify your target audience. Will you sell your products to retailers, salons, beauty stores, or online shoppers? Each of these buyers has its own demands and preferences, so knowing them well will help you shape your product offerings for them.

2) Develop a Business Plan

A well-thought-out wig business plan will act as a road map for your business and benefit you in the long run. Decide your business model, whether you will sell wigs as a distributor or retailer. Set up your goals and strategies. How will you penetrate the market, what would be the prices of the products, profit margins, how much money will you be spending on your business startup, how much revenue will you be aiming for, and how would you be dealing with ongoing expenses?

3) Choose a Niche

As a startup business, you should stick to only one market niche. For wigs, decide what your primary niche market would be. Whether you will be dealing with the luxury wig niche, medical or costume wigs, or more specifically, want to sell wigs for specific demographics, for instance, African American style wigs with braids and related hairstyles.

Once you specify your niche, focus on how you will offer your products. What would be your unique selling point? For example, hand-made wigs made of hypoallergenic materials offer color customization to attract target buyers.

4)Find Reliable Suppliers

One of the crucial steps for starting your distribution business is to find and connect with wholesale wig suppliers. Now, where can you find reliable manufacturers and suppliers? The answer is simple: explore online B2B marketplaces like Tradewheel.com and Beautrade.com. These platforms act as a pathway for businesses to connect with global suppliers. Here, you can communicate with both local and international suppliers and manufacturers. Inquire about their products and price offerings, and ask for sample products to evaluate the quality of the products. You can build long-term profitable business relationships with these manufacturers.

5) Legal Setup

Register your business with the legal authorities. It is legal to get a permit or license for your wig distribution. Search for the license you need as a wig distributor for importing wigs for resale and exporting purposes. Register your business for proper tax filing, and if possible, get your employer identification number.

6) Build Inventory

Start stocking up your business inventory with various wigs in various lengths, colors, and styles to cater to broader buyers' preferences. Use tools to keep your business inventory in check. Stock it from time to time so that you can meet the demands of your customers without overspending. Regularly inspect the inventory as this will help you maintain the high quality of the high-quality products and save you from returning products and complaints.

7) Establish Sales Channels

Online B2B marketplaces are suitable for reaching out to global suppliers of wigs and for setting up your online wig distribution store. Use high-quality images of the products with suitable product descriptions for customers' ease. You can also set up your physical store and partner with other retailers to expand your business and relationships with people in your business niche.

8) Market Your Business

As a wig distributor, you can use various marketing strategies to grow your business. Social media is one powerful tool used by millions of businesses for promotion purposes. Instagram, Facebook, and LinkedIn have the highest rate of user interaction. As a distributor, you can promote your business well on these platforms.

Investment in digital marketing services like SEO can help your business rank on Google, which increases its authenticity and also helps generate leads and profits.

Tradeshows and expos are another way to sell your business. Participating in trade shows will give you a chance to display your business in front of global buyers and help you connect with genuine ones for long-term business dealings.

9) Focus on Customer Service

Customers are the backbone of your business. Focus on providing exceptional customer service to your buyers. Provide them with a variety of products to choose from, offer product customization, ensure timely delivery of the products, and promptly reply to customers' queries to build trust.

10) Continuously Adapt and Grow

Stay updated on the latest trends and products coming to the market. Keep your inventory stocked with the latest products.Get buyers' feedback on your products and expand by offering a variety of products. Diversify your wig niche by offering products like wig accessories and supplies.

Marketing Strategies For Wig Distributors

1) Selling wigs online through e-commerce platforms exclusive to your product niche, like Beautetrade.com, benefits you greatly. A global network of buyers can access your business inventory here. These platforms also offer digital marketing services to premium members that will increase your business visibility and help your business rank high against your competitors.

2) Use social media platforms like Facebook and Instagram to promote your business. Create your account on these platforms and upload informative videos and tutorials of the wigs on these platforms for border audiences.

3) Attend trade shows and exhibitions. On these shows, you can display your products to a global audience and demonstrate the specific product features to them, and the buyers can check the quality of the products on the spot.

4) Use e-mail marketing strategies to send promotional messages to your customers. Keep them updated on your inventory's latest product collections, seasonal sales, and discounts you offer.

Conclusion

The wig distribution market is rapidly growing as the demand for these products increases among people of all ages. These temporary hair accessories are a whole billion-dollar industry. Starting a distribution business in this product niche will benefit you immensely. The business niche is saturated, but if you know what your target buyers are looking for, no one can stop you from making your business successful. This blog is a guide on how you can become a wig distributor.